SUMMER IN THE STREET

The Sydney Road Street Party is a beloved annual event that will kick off the Brunswick Music Festival. Creating an event identity to promote The Sydney Road Street Party to celebrate the cultural diversity and encourage community connections.

Giving the Sydney Road Street Party its own unique identity, distinct from the Brunswick Music Festival, the visual approach employs 3D inflated type to vividly represent the lively and exciting atmosphere of the community event. The intention is to inspire residents to actively participate and fully immerse themselves in the event, fostering a sense of togetherness and community engagement.