THE K

Rebranding the Australian discount department store Kmart, The K aims to connect with a diverse audience across Australia. The core concept revolves around celebrating the joy derived from everyday products, fostering a general sense of satisfaction, happiness, and positivity among customers who engage with The K's offerings.

The visuals reflect sophistication, friendliness, and dynamism, capturing the brand's commitment to delivering a delightful and positive experience through its range of everyday products.

Artboard 5 copy 3-100.jpg
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The-K-packaging-box_LR.jpg
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The-K-shopping-billboard_LR.jpg
The-K-APP_LR.jpg
The-K-billboard_LR.jpg
The-K-billboard-2_LR.jpg
The-K-gift-card_LR.jpg
The-K-paper-bag_LR.jpg
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SUMMER IN THE STREET
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